In April of 2010, Damaris flew to Maine and attended Alissa Cohen’s Raw Food Instructor training program where she received a certification in teaching and preparing raw vegan food. Since then, Damaris has held workshops and demonstrations on the benefits of incorporating raw food into one’s diet. After returning, she started her first business (DBA) “Foods That Feed”, where she specialized in teaching and preparing raw vegan foods for others.

In the same year, Damaris went on to attend the Institute of Integrative Nutrition (IIN) and, in 2011, received her certification as a Holistic Health Coach. IIN is the only nutrition school that integrates all the different dietary theories; combining the knowledge of traditional philosophies with modern concepts like the USDA food pyramid, the glycemic index, and raw foods. Damaris was excited to be part of such an amazing program and movement to spread the love and wealth in health!

In 2012, Damaris decided she wanted to narrow her niche and focus on just juice. She decided to change her business’ name to “Just Juice 4 Life, LLC”. Juicing was and continues to be the biggest part of her family’s daily ritual, and she knew it was what she needed to focus on. She decided to slowly work her way into Rochester’s local farmer’s market and searched for the perfect juicing trailer. Finally in late March of 2012, she found a 1970 Aristocrat camper and had it renovated to meet the needs of a certified juicing trailer. By late May “Just Juice 4 Life” was actively part of the Brighton Farmer’s Market and started building their customer base. Each week Damaris’ family was inspired by their customers and warmed by their appreciation and love for fresh local juice.